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‘I’m going to Flex Seal so I save my floor,” Naples resident says during Hurricane Ian

NFLS
September 24, 2025
‘I’m going to Flex Seal so I save my floor,’ Naples resident says during Hurricane Ian

‘I’m going to Flex Seal so I save my floor,’ Naples resident says during Hurricane Ian

'I'm going to Flex Seal so I save my floor,

As Hurricane Ian bore down on Naples, the city’s residents faced a terrifying prospect: the potential for catastrophic flooding. While many evacuated, some chose to ride out the storm, employing a variety of strategies to protect their homes and belongings. Among them was a resourceful resident, whose now-viral attempt to protect his floors with Flex Seal captured the chaotic energy and desperate measures taken during the height of the hurricane.

A video circulating on social media shows a Naples resident, identified only as Mark, frantically applying Flex Seal to his hardwood floors. “I’m going to Flex Seal so I save my floor,” he says in the video, his voice strained against the howling wind and crashing rain. The video, shot from inside his home near the Gordon River Greenway, quickly went viral, garnering both praise for his ingenuity and amusement for his unorthodox approach to hurricane preparedness.

The Storm’s Impact on Naples

Hurricane Ian’s impact on Naples was devastating. The storm surge inundated low-lying areas, flooding homes and businesses along the coast and inland near the Naples Botanical Garden and the FAU campus. Fifth Avenue South and Third Street South, usually bustling with tourists and shoppers, were transformed into waterways. The Naples Pier, a beloved landmark, sustained significant damage. The usually vibrant Naples Art District was largely submerged, with businesses facing extensive cleanup efforts. Even areas further inland, such as those along Vanderbilt Beach Road, experienced significant flooding and wind damage.

The storm’s fury left many residents stranded, cut off from power and communication. Reports of widespread flooding came in from across Collier County, with Tin City, a popular waterfront destination, suffering extensive damage. The Mercato Shops, a typically upscale shopping center, also experienced flooding and damage, highlighting the storm’s indiscriminate reach.

Reactions to Mark’s Flex Seal Strategy

Mark’s video sparked a wave of reactions online. Many praised his resourcefulness and determination to protect his property, even if the method was unconventional. Comments ranged from “Bless his heart!” to “That’s some serious dedication!” Others found humor in the situation, noting the sheer desperation implied in resorting to Flex Seal as a flood barrier. Some even joked that they’d try the same thing if a similar situation arose.

However, experts cautioned against relying on Flex Seal as a reliable flood protection measure. While the product is effective at sealing small cracks and leaks, it’s not designed to withstand the force of hurricane-strength floodwaters. Many pointed out that the more effective approach would have been evacuation, proper flood proofing, or sandbagging. The fact remains, however, that Mark’s video resonated with many who experienced the storm’s terror, tapping into the collective anxiety and the lengths people will go to in a crisis.

The Aftermath and Community Response

In the aftermath of Hurricane Ian, the community of Naples rallied together to aid those affected. Volunteers from across the state and beyond arrived to assist with cleanup efforts, distributing food, water, and other necessities. The local government worked tirelessly to restore essential services and coordinate recovery efforts.

The rebuilding process is expected to be long and arduous, but the spirit of resilience remains strong among Naples residents. Businesses are beginning to reopen, and efforts to repair infrastructure are underway. The experience of Hurricane Ian served as a harsh reminder of the importance of hurricane preparedness, prompting many to re-evaluate their emergency plans and invest in more effective flood protection measures.

Lessons Learned from Hurricane Ian

Hurricane Ian provided a stark reminder of the destructive power of nature and the importance of robust hurricane preparedness. The storm highlighted several key lessons for Naples residents and others living in hurricane-prone areas:

  • Evacuation Plans: Having a well-defined evacuation plan is crucial. Knowing evacuation routes, designated shelters, and having a method of communication are vital in the event of an impending hurricane.
  • Flood Protection: While Flex Seal might be effective for small leaks, more robust flood protection measures such as elevating belongings, installing flood barriers, and sandbagging are necessary to mitigate flood damage.
  • Insurance and Emergency Supplies: Adequate home insurance coverage, along with a well-stocked emergency kit, can significantly impact the recovery process following a hurricane.
  • Community Support: Building strong community ties and having a network of support can be invaluable during and after a disaster.

The recovery from Hurricane Ian continues, but the experience has strengthened the resolve of Naples residents. Mark’s video, though born of desperation, has become a symbol of the resourcefulness and resilience of the community during a challenging time.

Frequently Asked Questions

Frequently Asked Questions

Q:What is Flex Seal, and is it effective against floodwaters?

Flex Seal is a liquid rubber sealant often used to waterproof surfaces. While it can be effective for smaller leaks and cracks, it is not designed to withstand the force of significant floodwaters and shouldn’t be relied upon as primary flood protection.

What are the best ways to protect my home from flooding during a hurricane?

The best approach is a multi-pronged strategy including elevating valuables, installing permanent flood barriers, sandbagging, and having a comprehensive evacuation plan in place. Consulting with professionals about flood mitigation for your specific home is advisable.

Where can I find information about hurricane preparedness and recovery resources in Naples?

You can find helpful information on the Collier County Emergency Management website, as well as through local news outlets and community organizations. Many resources are also available through the American Red Cross.

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